Paid, Earned and Owned Media: Three Essential Elements for Marketing Success

Hosted by SCORE Austin

Your marketing plan is not just building a website and doing a few social media posts. Most businesses can benefit from a multi-disciplined approach that includes website, SEO, social media, email marketing, PR and online advertising. This webinar will show you how these elements (What we call "Push, Pull, and Amplify") work together to guide your business on the road to marketing success.

We will discuss:
PULL
-Why a properly built website is important for optimal search engine rankings
- What is SEO. How to organically improve search engine rankings.
-Google Ads vs Facebook Ads. Why, when and where you should advertise your business.

PUSH
-Public Relations and how it is different than Advertising
-Why hire a seasoned publicist
-The PR Toolbox- Press releases and media lists
-Free PR tools vs Paid tools to get publicity

AMPLIFY
-Where, when and what you should do with social media for your business
-Content calendar to help you organize your marketing campaigns
-Digital tools to help you tell your story easier
-Importance of E-Mail marketing

We tie it all together at the end to show you how we determine which marketing elements are right for your business!
This class has 2 presenters who each speak for an hour.

Patty Ross has well over 20 years of experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million-dollar business. She has coaching clients and full-service clients in financial, legal, health and beauty, wine, motorsports, landscape design, cbd/cannabis, restaurants, transportation and logistics, political activism, nonprofits and more. Golden State Marketing and her other business, California Wine Marketing, were founded in 2006. Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline.

Brandon Leibowitz founded SEO Optimizers since 2007, a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.