Social Media Essentials For Business-WEBINAR (Part 2 of 3)

Hosted by SCORE Palm Beach County

Social media can be overwhelming for business owners. Which platforms? How often to post? What to post. What is “live”? Why Facebook Groups are important. This class will give you the basics every business owner should know as well as the latest trends to grow your business.

This class will cover :

• How to create a content calendar to sync all your marketing efforts (Participants will receive a complimentary digital copy of a digital calendar-$27 value)
• How to choose which platforms make sense for your business
• The right days and times to post on each platform and how often to post
• What type of content to post for the best engagement
• Social Media Advertising options
• Facebook and Instagram "Lives"
• Facebook and Instagram "Stories"
• What is a social media influencer and why to use them